JQ BID Launches New Tourism Platform

What started out as an idea, soon became a project that would support the Jewellery Quarter in a wide range of activities, such as community projects, economic growth,  tourism enhancement and wider community support.  However, to understand how we became the official tourism partner of the JQ BID and launched the fast growing platform called DiscoverJQ We have to go back. We have to go back to 2018. When discover Worcestershire was launched.

In 2018, we had an idea to create a centralised hub to support was to ship businesses people, the community and help promote everything they have to offer. We did this. And we did it incredibly well before we knew it, we had been tagged in over 23,000 photos. We had over 10,000 followers on just one of our accounts, alone, and this gave me an idea, an idea to take the same principle that we had, and adapt it to another city… The real question I had though on my mind was, is this possible?

I’m really excited to see DiscoverJQ grow, this a great local project, we have a fantastic team behind us that will be able to assist us in its development, a huge thank you to the JQ Bid for being part of this.

So there I was sat in the first lock down drinking a black cup of coffee, sat at my desk and thinking to myself, what could I do next. So I came up with the idea. I developed the branding design the website came up with the process and the strategy. And before you knew it, I was pitching it to the JQ BID all from Zoom… A challenge it itself I tell you!

The result… they loved it.



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After a bit of back and forth. We had officially signed the contract and become the official tourism partner of the Jewellery Quarter. Since then the platform has seen huge positive enhancement within the Jewellery Quarter. We have seen a great positive feedback, within the community. And already adding over 300 businesses. We feel that this is something that can really benefit the people of this great city. With the backing of my agency Hot Source Creative and the support from the JQ Bid we feel this product has huge potential to grow, expand and become something everyone uses to help showcase their business.

Related: James Vincent Social Media Expert

What’s even better is that we’re offering any business in the JQ a free listing and blog post, all they need to do is email me or reach out to me on social media and I will be happy to answer any questions into how to add your listing.



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We look forward to seeing what the next year brings and we’re really grateful to be working with such a vibrant, brilliant city and we look forward to working more closely with the JQ Bid over the next year.

If you’d like to know more about DiscoverJQ or want to get involved yourself, then head over to the website and let us know what you think.